A Canadian Opportunity – 2017 Community Investment Report

LBG Canada, in partnership with Imagine Canada, has released the first annual Corporate Community Investment Leadership Study.

LBG (London Benchmarking Group) Canada is a network of many of Canada’s leading companies using the LBG Model to measure community investment. The LBG Model is the recognized global standard for managing, measuring and reporting community investment.  Participation in LBG Canada encourages companies to focus on strategy, measurement and reporting to demonstrate the business value achieved through investment in community.

Imagine Canada’s 1% Caring Company designation encourages companies to adopt a leadership role as investors of 1% of pre-tax profit into Canadian communities.

A Canadian Opportunity offers a snapshot of the Canadian community investment landscape.  It is the first in a series of LBG Canada / Imagine Canada initiatives, focused on bringing attention to the important economic and social impact of corporate investment in community.



Report Highlights – Economic Impact

The LBG Model values four types of corporate contribution as community investment: cash, in-kind donations, time employees spend volunteering during paid working hours, and the management costs associated with community programs. In addition, many companies encourage employees and other stakeholders to volunteer outside of work hours and to donate to community initiatives. The sum total of these activities adds up to a company’s total community footprint.

In 2016, LBG Canada and Imagine Canada Caring Companies together invested $468 Million – highlighting the potential for Canadian companies to have economic and social impact through their corporate activities.  When stakeholder contributions are considered, total community footprint in 2016 increased to $586 Million.

Since 2007, LBG Canada companies have invested more than $3 Billion into communities across Canada and internationally. Their employees, customers and other stakeholders have chosen to participate, contributing a further $1 B to community initiatives.

28 of participants carry the Imagine Canada Caring Company designation.  A Caring Company commits to investing 1% of pre-tax profit into community on an annual basis.  The companies reflected within this report invested across a range of -0.8% and 8.7% of pre-tax profit, which varied sector to sector.

Canadian companies are involved in a wide range of initiatives, by theme, scope and size.  59% of companies reported community investment activities in at least one area aligned with Canadian innovation objectives.  More than 30% were aligned with multiple areas of importance to Canada’s innovation objectives.  Clearly, there is untapped potential for further investment in this area, where companies and charities can partner with government to drive innovation together.

Data Analysis to Inform Community Investment Activities

The two presentations below ( LBG Canada Annual Meeting, Toronto, November 2-3, 2017) offer further insights into the LBG Canada program, and data trends that reflect Canadian corporate investment in community.


We would love to connect!  Please call Arundel Gibson at (416) 642-5461 or by email: arundel@simpactsg.com .