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September 2017 Newsletter

Important Dates

November 2-3, 2017 – LBG Canada 2017 Annual Meeting – Inside Out: A Transformative Approach to Community Investment

September 12, 2017 – Using Your Insights & Opportunities Report for Planning and Performance

This webinar will inform participants on how to use their Insights & Opportunities report for strategic planning around measurement, and how it can support and inform community investment, employee volunteering and employee giving goals.

September 21, 2017 – Introduction to LBG Canada

LBG Canada is a network of professionals guiding social investment, corporate social responsibility and community engagement programs on behalf of Canada’s leading companies.

LBG Canada is offering an introductory webinar that will provide an overview of: the LBG Model, LBG Impact Measurement Framework, the annual audit process, providing accountability to senior leaders, DJSI/GRI/Imagine Canada reporting, and informing strategy and implementation plans.

The purpose of LBG Canada is to support community investment professionals with a variety of tools and resources designed to enhance their work. LBG Canada looks forward to starting the conversation with you!

September 28, 2017 – Getting Started with LBG Canada

With an overview of the annual audit process through standardized benchmarking, and an outline of resources available to advise strategically, gain an awareness of how your community investment departments can achieve greater impact by maximizing your partnership with LBG Canada.

To register for any of the above webinars, please contact Leigh at

Inside Out: A Transformative Approach To Community Investment

The LBG Canada program is designed for companies seeking impact through community investment, volunteering and giving programs. Toward that goal, we are bringing Inside Out: A Transformative Approach to Community Investment to Toronto – in partnership with Realized Worth.

Participants will engage with colleagues sharing real-world examples of how companies are beginning to position community investment as an effective tool to address critical business priorities that include diversity, inclusion and wellness, and to deepen employee engagement.

The ideas within A Transformative Approach present a new and effective model for companies, communities and employees seeking to achieve growth, scale, and impact in community investment efforts. As a result, Inside Out will offer a significant advancement beyond what is thought of as current best practice in community investment program design.

Throughout the event, participants will be invited to ‘Look Within’ and to examine how involvement in the community nurtures qualities that influence individual leadership and business performance. Key questions will include: How can companies invest more effectively? What is the role for employees? Who and what transforms? Is transformation a possibility for everyone?

We will also be ‘Looking Out’ to better understand how the Transformative Approach leads to radically new understandings of what sustainable impact means for the communities in which we live and work. The coming trend is for companies to collaborate across sectors to address complex social and environmental issues. Now, we are presented a new and powerful opportunity to empower employees as agents of change and trigger social movements that achieve impact beyond the walls of our respective corporations.

Think Transformation and Impact. Join the LBG Canada networkRealized WorthLoyaltyOneSiMPACT Strategy Group, the RW Institute and global peers to engage Inside Out. Practitioners of community investment, employee brand and engagement, human resources, and project strategy all have a voice to lend to the dialogue on how companies can enable greater social good to be achieved in communities around the world.

To register, please visit:

LBG Canada Data Communications – Return on Program Management Investment

Throughout the summer of 2017, many companies seem to be focused on the ROI of program management investment (ROMI). This would include investment in people, technology and communications (among other things) toward achieving community investment, volunteering and giving objectives.

All LBG Canada companies tend to watch program management costs closely.  At the same time, companies seek to be known in community, and to allocate cash, time volunteered and in-kind contributions as effectively as possible.  In order to provide additional insights to answer ‘what is the ROI’ questions, data analysis conducted by SiMPACT on behalf of LBG Canada companies has brought forward some really interesting results.

Figure 1. illustrates that companies investing more in program management tend to be more able to mobilize stakeholders toward contributing to community programming goals. The end result is that the overall value of company footprint in community increases as a result of stakeholder participation, other than by increased corporate investment.

Figure 2. illustrates projects the average amount that stakeholders of LBG Canada companies contributed for every $1 invested in program management (i.e. people and tools responsible for stakeholder involvement) from 2006-2016. The red line illustrates the overall company average for that 10-year period. As illustrated, every year, companies generate more value in in stakeholder return than they invest in program management.  This means that for companies seeking to increase their footprint, investment in program management is essential.

The new LBG Canada DATA STORIES series has been designed to assist. Please contact Bryan at, Arundel at or Stephanie at to further inform your thinking on your CI team’s ROMI.