“Once we identified in concrete terms the value of the Petro-Canada Teddy Bear Toss, for both the business and the community, the internal support for this partnership increased exponentially.”
The Teddy Bear Toss was in existence for 14 years and Petro-Canada viewed the initiative as a significant community partnership. The value of continuing the program was being examinded by management due to the resources it required and a strategic re positioning in community partnerships. Petro-Canada’s CP team set about researching the bottom-line impact of this event.
To learn more about how Petro-Canada’s community partnership’s team used the LBG Canada approach to achieve their objectives, click the link below to download the case study!