Spotlight

Open Giving Format Encourages Employee Giving

Best Buy’s 12,000 employees are enjoying the retailer’s new employee giving program that matches 40 per cent of their donations to registered Canadian charities. The retailer’s new open giving program, called ‘myGiving’ launched in June. “We’ve had lots of really great feedback,” says Karen Arsenault, Manager, Community Relations at Best Buy Canada Ltd. “People are…

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Giving in Tough Economic Times

  Over the past two years, Cenovus has intentionally supported organizations and causes that have experienced increased demand during the downturn – focusing on basic needs, mental health and vulnerable populations with more philanthropically-motivated donations. When the price of oil was around the $100 mark, the community investment team at Cenovus was carefully investing millions…

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Impact Thinking Enables Strategy

Early in 2016, the LoyaltyOne Corporate Responsibility team was tasked with relaunching the community investment strategy.  Two priorities were clear. Finding opportunities to impact a community issue and engaging LoyaltyOne associates in the process. As part of their LBG Canada involvement, the team enrolled in a webinar on impact measurement. In that first session, exposure…

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