Spotlight

TransCanada Community Scholarships: Creating Value for Community and Business


In 2017, TransCanada launched a scholarship program for students living near the company’s geographical footprint. The initiative is TransCanada’s first, internally-administered scholarship program, and was created with the specific intention to reduce barriers to education for communities while also creating value for the business. More than 350 scholarships are awarded annually to students living in…

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Open Giving Format Encourages Employee Giving


Best Buy’s 12,000 employees are enjoying the retailer’s new employee giving program that matches 40 per cent of their donations to registered Canadian charities. The retailer’s new open giving program, called ‘myGiving’ launched in June. “We’ve had lots of really great feedback,” says Karen Arsenault, Manager, Community Relations at Best Buy Canada Ltd. “People are…

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Giving in Tough Economic Times


  Over the past two years, Cenovus has intentionally supported organizations and causes that have experienced increased demand during the downturn – focusing on basic needs, mental health and vulnerable populations with more philanthropically-motivated donations. When the price of oil was around the $100 mark, the community investment team at Cenovus was carefully investing millions…

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Impact Thinking Enables Strategy


  Early in 2016, the LoyaltyOne Corporate Responsibility team was tasked with relaunching the community investment strategy.  Two priorities were clear. Finding opportunities to impact a community issue and engaging LoyaltyOne associates in the process. As part of their LBG Canada involvement, the team enrolled in a webinar on impact measurement. In that first session,…

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