The Economic Impact of Community Investment

The LBG Model values four types of corporate contribution as community investment: cash, in-kind donations, time employees spend volunteering during paid work hours, and the management costs associated with community programs.

In addition, many companies encourage employees and other stakeholders to volunteer outside of work hours and to donate to community initiatives. The sum total of these activities adds up to a company’s total community footprint.

In 2016, LBG Canada and Imagine Canada Caring Companies together invested $468 million – highlighting the potential for Canadian companies to have economic and social impact through their corporate activities. When stakeholder contributions are considered, total community footprint in 2016 increased to $586 million.

Since 2007, LBG Canada companies have invested more than $3 billion into communities across Canada and internationally. Their employees, customers and other stakeholders have chosen to participate, contributing a further $1 billion to community initiatives.

28 of participants carry the Imagine Canada Caring Company designation. A Caring Company commits to investing 1% of pre-tax profit into community on an annual basis. The companies reflected within this report invested across a range of -0.8% and 8.7% of pre-tax profit, which varied sector to sector.

Canadian companies are involved in a wide range of initiatives, by theme, scope and size. 59% of companies reported community investment activities in at least one area aligned with Canadian innovation objectives. More than 30% were aligned with multiple areas of importance to Canada’s innovation objectives. Clearly, there is untapped potential for further investment in this area, where companies and charities can partner with government to drive innovation together.